Go-to-Market Report

The Go-to-Market Report gives you a prioritized, actionable plan for acquiring your first customers and scaling from launch through your first quarter.

"In a nutshell" -- This report recommends the best channels for your specific product and audience, estimates customer acquisition costs, and lays out a concrete 90-day plan. Use it to stop guessing where to spend your marketing budget and start executing with confidence.

What This Report Tells You#

The Go-to-Market Report translates your product, pricing, and customer profile into a distribution strategy. It identifies which channels will deliver the highest ROI for your stage, whether you should pursue self-serve or sales-led growth, and what your first 90 days should look like from a tactical standpoint.

Sections Included#

Recommended Channels -- A ranked list of acquisition channels (content marketing, paid ads, partnerships, communities, cold outreach, etc.) with rationale for each.
Primary Channel Deep Dive -- A detailed playbook for your top-recommended channel, including setup steps, budget guidance, and expected timelines.
Customer Acquisition Cost Estimates -- Projected CAC for each recommended channel based on industry benchmarks and your pricing model.
Sales Motion -- Whether your product is best suited for self-serve, sales-assisted, or enterprise sales, with reasoning.
Launch Strategy -- A pre-launch and launch-day checklist covering audience building, waitlists, PR, and community seeding.
First 90 Days Plan -- A week-by-week tactical plan covering what to do, what to measure, and when to pivot.
Scaling Roadmap -- A framework for expanding from your primary channel to secondary channels as you grow.

How to Read This Report#

Start with Recommended Channels to see where the AI thinks you should focus. Read the Primary Channel Deep Dive for immediate action items. Review Customer Acquisition Cost Estimates against your budget to confirm feasibility. The First 90 Days Plan is your execution guide -- bookmark it.

Tip: Resist the urge to pursue all recommended channels at once. Dominate one channel before expanding to the next. The Scaling Roadmap tells you when to make that transition.

How to Use This Report#

Follow the Primary Channel Deep Dive as your marketing playbook for month one.
Use Customer Acquisition Cost Estimates to set your initial marketing budget.
Share the Launch Strategy checklist with your team and assign owners to each item.
Review the First 90 Days Plan weekly and adjust based on real performance data.

Tips for Getting the Most Out of This Report#

Mention your budget constraints during the interview. A bootstrapped founder gets different channel recommendations than a funded startup.
Combine this report with Customer Profile to ensure your channel strategy reaches the right audience.
Update the Sales Motion recommendation as your product and average deal size evolve.

Note: CAC estimates are based on industry averages and your pricing model. Your actual CAC will vary based on execution quality and market conditions.

Available On#

Subscription Tiers: Starter, Pro, Teams
Interview Modes: Full Interview, Quick Interview

Pro Feature: The First 90 Days Plan and Scaling Roadmap sections include detailed weekly breakdowns on Pro and Teams tiers.